AuthenticWatches.com started in the industry as an authorized dealer of high-end watches and jewelry. The family business, known as McPherson Jewelers, had been family owned and operated since 1979.

Wanting the business to grow and expand its southern California base to an international scale, a bold decision was made to venture into the online marketplace. In this day and age, what better way is there to serve a larger proximity of clientele than by transforming to an online business? And so, the still family owned and operated business was rebranded as AuthenticWatches.com. Key to continuing the success of the business has been serving online clients the way they were served at McPherson Jewelers - like family. The biggest benefit our company has found from the retail to web-based transformation has been the ability to mark prices at more accessible rates to please our clients. By ordering items in mass volume from authorized dealers, we are awarded with heavy discounts, which we pass along to our clients.

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